Gifts from the Heart

Make this season sparkle — discover the magic inside our Valentine's Day Gift Guide



February Birthstone

Amethyst Allure

Rich violet hues meet timeless design in our amethyst jewelry collection. Long treasured as a symbol of peace, clarity, and protection, these luminous pieces make a meaningful gift—or a striking statement—all month long.

The Day's Legacy

Since 1914, Day's Jewelers has been New England's premier diamond company. From a family-owned past to an employee-owned present, we are committed to providing exquisite fine jewelry that celebrates life's most cherished moments.


Find your Inspiration

Follow @daysjewelers for the latest styles and collections.